Like most people, you probably regard email and team chat as necessary evils. You have to do them, obviously, but they're not all that important.
This couldn't be further from the truth.
As a founder and leader, your NUMBER ONE JOB is to promote clear communication within your ranks.
Why? Because communication = leverage
And a lack of communication = chaos
Think about it this way. Here's an excerpt from a Harvard Business Review article by VC and executive coach, Jon Hamm:
The lesson here is simple:
Spend extra care to be EXTRA clear in your written communication. It will save you time, resources, and a ton of headaches.
Remember: Communication IS leverage
Clear communication starts with defining your purpose.
WHY are you writing in the first place? What is your goal?
To help you communicate clearly every time, I created a simple framework:
The Inverted Business Pyramid.
This is a tool to organize your information for crystal clarity:
The Inverted Business Pyramid was adopted from the Inverted Pyramid framework used in journalism. When writing newspaper articles, journalists had to ensure they said the most important thing first, otherwise it could get lopped off at the end to save room. (Side note: this is background info)
You don't need to worry about saving space, but your writing is limited by something else: your reader's attention.
Next time you write an email, memo, or even a chat message, say the most important thing first.
Follow this framework to design a clear message.
This is the piece from which I pulled the excerpt above. It's a must read for any leader or founder who want to become a better communicator
Here's another one of my favorite excerpts: