Stop writing into the void.
Start creating content your customers actually care about:
Use The Heroic Customer Story framework👇
The Heroic Customer Story is not a new concept.
It's inspired by The Hero's Journey, humanity's most essential myth. I also learned from other frameworks like Donald Miller's Storybrand and Brendan Dell's High Impact Messaging.
This is my take on a timeless approach.
How to use the Heroic Customer Story Framework:
The Heroic Customer Story will give your content strategy an underlying structure that naturally pulls your audience along.
So stop writing into the void.
Start creating content your customers actually care about.
Make them the hero of the story, and you’ll always have an audience.