Zero Click Marketing is the must-read guide to earning attention, building an audience, and growing a business on a web that has mostly stopped sending clicks.

Over 2/3 of all Google searches now end without a click. Social networks reward content that keeps people on-platform. AI answers the questions that once sent visitors to your site. And your boss still wants a click-based attribution report by Friday.

This book is not a "how to go viral on TikTok" manual (your stats-minded authors hate those odds). It's also not a bloodless airport business book filled with interchangeable frameworks or prose that reads like AI (we didn’t let spicy autocomplete anywhere near this).

It's the field guide Amanda Natividad (Chief Evangelist of SparkToro, creator of the Zero Click Marketing podcast) and Rand Fishkin (cofounder of SparkToro, Alertmouse, Snackbar Studio, and previously Moz) have been building and using themselves since 2022, when Amanda first coined the term and both authors began turning it into a practical system for marketers navigating a click-starved web.

This book is for any marketer, founder, or creator who has ever thought:

💭 "Our traffic is down. But revenue is stable. What. Is. Happening?!"

💭 "I can't prove ROI on the channels that are actually working, so now my CFO wants to kill them."

💭 "Everyone keeps telling me to 'post native content' and also 'drive traffic back to the site,' and nobody will explain how to do both."

Inside, you'll learn:

🟢 Why clicks cratered — from Google's journey to becoming an "answer engine," to social platforms' link suppression, to the rise of AI Overviews and ChatGPT as discovery layers.

🟢 Why customer attribution is surreptitiously sabotaging your strategy — and how marketers (yes, us included) became complicit in the system that's now eating our lunch.

🟢 How to create effective Zero Click Content — the native-to-platform kind that delivers standalone value, grows your audience, and doesn't rely on bait-and-switch.

🟢 How to activate the channels where your audience is actually being influenced — PR, creators, community, newsletters, podcasts, AI answers... even when they're invisible to your analytics dashboard.

🟢 How to measure what matters — branded search lift, temporal correlation, audience memory... instead of sacrificing your soul to the traffic graph.

🟢 How to explain all of it convincingly enough that your boss, team, or client stops asking for yet another "Top 10 Tools" blog post.

Over 220 footnotes. Loads of data. Dozens of case studies from Duolingo, Seattle Ultrasonics, Uber, Steak-umm, Notion, and many others. Not one shred of "thought leader" posturing. 

The click may be dying. But marketing is just getting interesting.

✨ Pre-Order Exclusives ✨

Make the most of your zero-click era. Pre-order Zero Click Marketing to get these limited-time bonuses: 

1. Zero Click Summer School: Exclusive live webinar series from Rand and Amanda
2. $50 SparkToro credit and 50% Alertmouse subscriptions: Must-have zero-click tools
3. Consulting with Amanda: Limited slots available!