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Eureka

Eureka

The Product Onboarding Playbook for High-Growth B2B Companies

Ramli John

$29.00 USD
$29.00 USD
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Transform your B2B product onboarding into a bridge to lasting customer success.

Why do some B2B products achieve widespread adoption while others struggle with low engagement and high churn? The answer lies in how effectively companies guide users from initial interest to lasting transformation.

Drawing from his experience helping companies like Zapier, Appcues, and Outsystems improve their onboarding, Ramli John reveals why traditional approaches fall short as organizations scale. Through the comprehensive EUREKA framework, he demonstrates how to build well-orchestrated experiences that combine automated guidance, educational content, and strategic human touchpoints.

Learn from category leaders like Slack, HubSpot, and Asana, who successfully scale their onboarding through cross-functional alignment, optimized user journeys, and confidence-building early wins. Their proven strategies show how to turn activated users into internal champions while building systems for continuous improvement.

Whether dealing with complex enterprise implementations or high-volume self-serve customers, EUREKA provides a proven blueprint for turning new users into lifelong advocates. This isn't just another book about product tours and welcome emails—it's a comprehensive guide to building product onboarding experiences that drive lasting transformation.

The bridge to customer success is out there. This book will help you build it.

 

Meet Ramli John

Hello friend! 👋🏽

I'm Ramli John, the author of EUREKA: The Product Onboarding Playbook for B2B Companies.

My first book, Product-Led Onboarding, has become a bestselling book with over 40,000 copies sold worldwide. It's a go-to guide for thousands of B2B leaders looking to build an onboarding strategy that turns their users into lifelong customers.
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Through my work with hundreds of B2B companies including Zapier, Leadpages, Vidyard, and more, I discovered that scaling onboarding across large organizations requires a more comprehensive approach. That's why I wrote EUREKA—to share a practical framework specifically designed for complex B2B environments.