1 1

The Experimentation Machine

The Experimentation Machine

Finding Product-Market Fit in the Age of AI

Jeffrey J. Bussgang

$31.50 USD
$31.50 USD
Sale Sold out
Tax included.
Formats

More Purchasing Options

View full details

"AI won't replace startup founders. But founders use who AI will replace founders who don't."

Leverage AI to be a 10x Founder

Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

Applying timeless methods and cutting-edge tools, Bussgang shows you how to turn your startup into an AI-powered experimentation machine—learning faster and building smarter with leaner teams. Join the new class of ‘10x Founders’ who are building valuable companies faster than ever.

1. Why founders who use AI will replace those who don’t

2. How to design, sequence, and rigorously run startup experiments

3. Tools 10x Founders use to create superpowers and leverage

4. How to scale your startup without growing headcount

5. Redefining ‘Product-Market Fit’ for the AI Age

 

Meet Jeffrey J. Bussgang

Jeffrey J. Bussgang has spent his career at the intersection of startup experimentation and transformative technology. For over a decade, he has taught one of Harvard Business School’s most popular entrepreneurship courses, Launching Tech Ventures, where he's helped thousands of founders build and scale successful companies.

As co-founder of Flybridge Capital Partners (a leading seed VC fund with over $1 billion under management), he and his partners were early to recognize AI’s potential to transform startups, evolving the firm’s investment thesis to focus exclusively on AI-forward companies and founders.

Before his time as an educator and investor, Bussgang experienced the startup journey firsthand—joining Open Market’s early team and helping lead it through an IPO in 1996, and then co-founding Upromise in 2000, which was successfully acquired.